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MIDOCO Group Interview Series - State of the Industry - Tom Roefs, CEO of Munckhof Groep
by Helmut Pilz on Jul 6, 2021 4:05:12 PM
In seeking a barometer of the state of the travel industry, we posed a series of questions to industry leaders to get a measure of how they view - and are reacting to - the ever-changing status-quo in the post-Covid world.
There is a lot of discussion about the value proposition of travel industry companies, the role of technology and the concept of travel as we know it. It is evident that almost everything has been disrupted by the pandemic. But is the travel industry going to reinvent itself? Or has the existing trading model actually shown to be resilient? Even though the impact of the pandemic exceeds anything we have seen so far, such as 9/11 or the 2010 eruptions of Icelandic volcano Eyjafjallajökull, what is the true impact being felt by its leaders?
The impossible actually occurred. Travel came to a complete halt not just for ten days in one region, but in every corner for the world nigh on a year. This is a global, once-in-a-century event. What is the impact on the industry from such extraordinary times?
Our first interviewee is Tom Roefs CEO of Munckhof Groep. Thank you Tom for taking the time to answer our questions.
What will be the most relevant difference in “post-crisis travelling” in comparison to what we were used to?
At this moment this question is impossible to answer. We are still in the middle of the pandemic and although the near future looks a lot brighter we are still not sure what the final impact will be.
Is Covid just another crisis for the industry to weather, like 9-11?
No, this is a global crisis which makes it completely different. Covid is not just an incident but due to the scale of impact (the whole world is involved) and the fact that we are already over a year affected by it makes it far more complicated than all other crises we had before. Add the uncertainty of future development and it makes for a period of “sailing in the dark”.
Have the last 18 months forced your company to re-evaluate your value proposition?
How will you measure and articulate your value back to market after travel resumes?
Aside from volumetric, what commercial challenges do you see in the short/medium term for your business?
What is your view on the industry’s reaction to crisis and what can we learn for the future?
Do you feel that current travel tech providers are able to react to new market demands?
Who do you think are the companies to watch in the coming years and why?
What do you think the market will look like ten years from now?
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