There is a lot of discussion about the value proposition of travel industry companies, the role of technology and the concept of travel as we know it. It is evident that almost everything has been disrupted by the pandemic. But is the travel industry going to reinvent itself? Or has the existing trading model actually shown to be resilient? Even though the impact of the pandemic exceeds anything we have seen so far, such as 9/11 or the 2010 eruptions of Icelandic volcano Eyjafjallajökull, what is the true impact being felt by its leaders?
The impossible actually occurred. Travel came to a complete halt not just for ten days in one region, but in every corner for the world nigh on a year. This is a global, once-in-a-century event. What is the impact on the industry from such extraordinary times?
Our second interviewee is Pat McDonagh CEO of Clarity Travel Management. Thank you Pat for taking the time to answer our questions.
The complexity. Getting anywhere in the world is now so difficult given the testing, vaccination and quarantine requirements. No two destinations are the same, so understanding that pre-travel and being informed should things change is the immediate challenge.